2 Oct 2013

LÓreal Paris Launches the POPTASTIC Collection for a touch of Flamboyant Color - PR INFO

L'Oréal Paris goes outrageously POP!
Launches the Poptastic collection for a touch of flamboyant color

Mumbai, September 2013: It’s outrageously colorful, it’s outrageously POP.  Rock your beauty must haves for this season with glamorous hot shades from the latest Poptastic Collection by L'Oréal Paris. This collection is the perfect way to completely jazz up your beauty wardrobe. L'Oréal Paris introduces a set of products that will add that extra element of oomph with fun colors and exciting prints so you can live life on the brighter side!
The Poptastic collection has something for everyone. Indulge in the latest shades from the Color Riche Le Vernis for your nails, Glamshine Balmy Gloss for a luscious pout and the Color Riche Eye Pallette to add that extra sparkle to your eyes! With happy hues like pinks, corals, blues and tangerine, you can go bold and funky by sporting a new bright look every day.

The Poptastic collection includes –


Color Riche Le Vernis Nail Art Stickers – Miss Paradise
These 5 fabulous new designs will create the ultimate nail wardrobe. They are inspired by graphic prints and textures and will ensure that they glam up any look. These chic, vibrant stickers are quick and extremely easy to use. You just have to select a sticker that fits your nail, apply the sticker on your nail, fold the remaining over your nail tip, and file off the excess. Priced at only Rs. 299

L’Oréal Paris GlamShine Balmy Gloss
This gorgeous lip crayon doubles up as a high-shine lip gloss and a balm that keeps your lips soft and hydrated. It is your one-stop-solution to achieve that perfect plump and glossy pout. The product has a retractor at the end so you can use exactly the amount you need and save the rest for later. The GlamShine Balmy Gloss has a soft and smooth texture that makes for an ultra-easy application. The product is available in 4 fresh and bright shades – Bite The Maracuja, Die For Guava, Pomegranate Punch, Sin For Peach and is priced at Rs.400

L'Oréal Paris Color Riche Le Vernis
Le Vernis is a range of intense, pop colors that come with an in-built top coat giving the nails a bright and high-shine finish. These 4 shades provide intense color and a luxurious shine in just a single stroke. They are available in 4 upbeat shades – Rebel Blue, Lush Tangerine. Blue Reef and Shocking Pink; and are priced at Rs. 235
  
L'Oréal Paris Color Riche Le Palette P3
Choose the right colors to make your eyes look their biggest, brightest and most attractive.
You can mix or match from the 4 colors in the palette and create a different look each time.
Now do your eye-makeup basis every mood and keep people guessing! The creamy and silky texture of the shadow helps in easy application and also sets well on the eyes. The palette is high on pigment concentration and provides a rich color payoff. The product is priced at Rs. 850

About L'Oréal Paris:
Present in more than 120 countries, L'Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent.  Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations.

L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".



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