Organic Harvest gears up to spread its skincare goodness across the country
New Delhi, January 8, 2014: Delhi-based Organic Harvest, which is India’s very own organic personal care brand, is jet setting to spread the art and science of pure plant and flower essences across the country. Merely six months since its launch in June 2013, the brand has efficiently captured the markets of Delhi-NCR and Punjab through a strong presence across more than 120 retail outlets. Next week, the brand will be launched in Mumbai and Pune and within the next six months, Organic Harvest intends to spread its reach in the rest of Maharashtra, Goa, Rajasthan, Madhya Pradesh and West Bengal through a whooping 200 retail outlets.
The product portfolio of Organic Harvest comprises of about 30 hair care, body care and skin care products. The best-selling products of the brand include Orgadyne Anti-Pigmentation Cream, Exfoliating Face Scrub, 3-in-1 Face Wash, Extra Conditioning Shampoo, Anti-Wrinkle Cream, Under Eye Gel, Daily Day Cream and Sunscreen with SPF 30. Organic Harvest also offers 16 varieties of essential oils. The company plans to launch 7 more products within the next 3 months.
Commenting on the brand’s expansion plans, Rahul Agarwal, the CEO of Organic Harvest said, “We have started a revolution called “Safe skin”. Today a majority of consumers are looking for good quality products, free from harsh chemicals, at an affordable price. Our Organic Harvest products qualify all these three categories and I feel this is how we have satisfied the consumers in Delhi-NCR and Punjab. Our motive is to promote safe skin across the country. To make it possible,we plan to work intimately with the consumers. Moreover, this would also help Organic Harvest become one of the leading and trusted brands in the much competitive personal care industry of India.”
Owing to products that are safe and highly effective for skin, Organic Harvest is already creating a buzz among an impressive list of repeat customers. The brand swears by its organic &natural ingredients that include no harsh chemicals and are certified by global organizations like EcoCert, OneCert & Natrue. The certification is an evidence that the raw materials used for manufacturing Organic Harvest products are derived from plants that have been grown without chemical fertilizers, herbicides and pesticides.
As per a new market report published by the Transparency Market Research titled "Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018", the global demand for organic personal care products was over USD 7.6 billion in 2012 and is expected to reach USD 13.2 billion by 2018, growing at an annual rate of 9.6%.
“Organic products have gained much momentum in recent years. Growing concerns for health safety, increasing green consciousness and an enhanced awareness among the consumers about the hazards in synthetic chemicals have fueled the demand for organic personal care products. India is also experiencing the same and we foresee it turning into a huge market in the near future if not now,” said Rahul Agarwal.
As India is turning organic friendly, the country is being eyed upon as a potential market for organic personal care products. Organic Harvest has already set foot into this market and is all set to take it by storm, as the country’s only homegrown brand with an entire range of organic personal care products.
ABOUT THE BRAND
Organic Harvest is India’s only homegrown brand with an entire range of organic skin care products which speak of nature in its purest form. The brand has been launched with a motto that “human body is a part of nature and only nature possesses the secrets to preserve its beauty”. Thus, embracing the organic power of plants and its botanical extracts in abundance combined with organic and natural ingredients, Organic Harvest has brought the ancient wisdom back to life in the form of its gentle and healthy line of beauty products. The art and science of pure plant and flower essences formulate the core of Organic Harvest.
Beginning of the beauty revolution:
Chemicals are for laundry, not for skin. This incredible thought provoked Mr. Rahul Agarwal to kick-start this journey of discovering nature and matching it with beauty. Despite having no prior experience of the personal care industry and being strongly discouraged by several industry stalwarts owing to the hugely competitive nature of the beauty segment in India, this entrepreneur was determined to develop a good quality product with a reasonable pricing. Gradually, after two long years of accurate research and development, Organic Harvest was brought into existence in June 2013 to promote the concept of safe skin. An intelligent use of plants grown without pesticides and chemicals instigated the name ‘Organic Harvest’ where products are not natural, but organic.
Organic Harvest specializes in hair care, body care and skin care products that are safe and highly effective. To keep the skin miles away from damage, no harsh chemicals are used; instead, the raw materials that are used are certified by global organizations like EcoCert, OneCert & Natrue. The certification is an evidence that the raw materials used for manufacturing Organic Harvest products are derived from plants that have been grown without chemical fertilizers, herbicides and pesticides. Their products range from daily day cream, anti-wrinkle cream, anti-pigmentation cream, scrubs, sunscreen lotion, toners, face wash to shampoos and 16 varieties of essential oils. Every product is carefully conceived using eco-friendly practices and going the extra miles of being respectful of the earth. None of the products are tested on animals because they believe animals are also a part of nature.
For Organic Harvest, relying on nature does not mean a return to traditional cosmetic manufacturing technologies. They condense the latest scientific knowledge concerning the needs of the skin and combine it with excellent manufacturing facilities to create a treasure of natural ingredients. Organic Harvest beauty products formulate the best and the most necessary elements from the nature without using Parabens, Phthalates, mineral oil, PABA, petrolatum, paraffin or animal ingredients.
Drawing its inspiration from the beauty and vitality of human skin, Organic Harvest is a union of nature, science and innovation. Therefore, every endeavor, whether it is during the manufacturing of the products or while selling, is made without upsetting the balance of the ecology.
The burgeoning aura of Organic Harvest
The brand has quite effortlessly captured the markets of Delhi-NCR, Punjab and Mumbai and within the next six months aims to launch its products in the rest of Maharashtra, Goa, Rajasthan, Madhya Pradesh and West Bengal with a total of 200 retail outlets. Moreover, with the brand already creating a buzz among an impressive list of repeat customers, it foresees to become a leading brand in the much competitive personal care industry of India.
You can check out their website here www.organicharvest.in