25 Apr 2014

Amazon.in marks its entry into Apparel with Women’s Ethnic wear; Also announces the launch of Sunglasses - Press Release

Amazon.in marks its entry into Apparel with Women’s Ethnic wear; Also announces the launch of Sunglasses

New Delhi, April 24 2014: Amazon.in announces its first move into Apparels with the launch of ethnic and Indo-western wear for women on www.amazon.in.  With over 12,000 contemporary & traditional styles from over 90 apparel brands offered by private labels  and national & regional retailers, there’s a lot in store for the quintessential Indian women of today. It also announced the launch of a dedicated Sunglasses store with the largest selection of more than 2800 styles catering to men, women and kids, across all ages, occasions and price ranges.

With a vast selection of Fashion Jewellery, Watches, Beauty products, Handbags, Clutches , Shoes and now Ethnic Wear and Sunglasses, Amazon.in offers a compelling fashion & lifestyle shopping destination for women.

  “With the launch of women’s ethnic apparel and sunglasses, we now offer our women customers, the season’s hottest fashion picks on their fingertips. With our vast selection of fashion products’ line, trend insights, customized product recommendations in addition to our quick & fast delivery services and easy returns policy, women now have enough reasons to shop till they drop on Amazon.in,” says Vikas Purohit, Category Leader- Fashion, Amazon India.


The Ethnic Store at Amazon.in

The Ethnic Store at Amazon.in brings together ethnic and contemporary Indian weaves in sarees, salwar suits, kurtas and more. The Vintage Glam collection brings together sarees in zari, net, velvet & shimmer; The Art from the Loom collection presents back-to-the-root handloom sarees created by Indian weavers; Summer Brights is an ensemble of kurtas in summery hues that redefines the boho chic style; and the Nine inch border collection curates anarkalis with contrasting borders, broader than ever which is in great demand this season.  These trend call-outs have been put together by designer Narendra Kumar, also the Creative Head - Fashion at Amazon India.

The store offers selection from a host of cities like Bangalore, Hyderabad, Chennai, Jaipur, Surat, Mathura, Coimbatore, as well as from the more popular cities of Mumbai and Delhi. The Ethnic Store brings together trend focused brands like Soch, BIBA, W for Woman as well as certificated labels like Aheli that offer pure silk sarees certified by the Silk Board of India. From everyday wear brands like Anahi and Karigari from the house of Arvind, to occasion wear lines from retailers like Chhabra 555 and Kalasanskruti the store caters to the various tastes and preferences of women in clothing. Customers can shop by a varied range of styles like the one minute cocktail saree, asymmetrical hemline kurtas, and anarkali kurtas across the widest price range.

We have partnered with Hands of India (HOI), a Vrindaban-based organization that works with over 30 artisan groups in various rural areas of India to offer hand-woven lines in pure cotton and silk weaves like Bhagalpuri, Chanderi, Mangalgiri, Bandhej (tie & dye), Bengali Kantha, Rajasthani Kota and more, embellished with traditional and folk embroidery”, adds Vikas

To enable easy choice Amazon.in has made browsing through the large variety of offerings easy with navigational features that allow consumers to sort products by price, brand, colours, size, occasion, style, sellers, and special offers. The detailed product descriptions about fabric composition & genuineness, weave, embroideries, wash care as well as size guides help customers take a well-informed buying decision.

Just in time for Summer, the season’s hottest styles in Sunglasses on www. Amazon.in


Sunglasses play an important part in defining summer fashion trends and getting a good pair of sunglasses to accentuate a particular look proves to be an uphill task many-a-times. Amazon.in’s newly launched Sunglasses store offers the largest selection of more than 2800 styles across leading international and Indian brands such as Rayban, Oakley, Fastrack, Tommy Hilfiger, Poloroid, Vogue, Maui Jim, Lee Cooper, Opium, IDEE amongst others; offered along with warranty on all brands.

Amazon has worked with key brands, reputed sellers and in-house fashion editors to add features like latest styles & trends insights, detailed product images and information like lenses colour, frame material, polarization information, UV information, etc. to help consumers select the best product that suits their style and their pockets.

With these launches customers on www.amazon.in can shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes and now Apparel and Sunglasses.
All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 200,000 products fulfilled by Amazon.
Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

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